Are you ready for the Gin & Juice Bowl?
It’s not a party recipe; it’s a bowl game.
We’re not sure we’re ready, either. But it’s here.
Technically, it’s a little longer name than that. But Snoop Dogg – you know, that D-O-Double-G – is going to sponsor the Arizona Bowl, as way to promote his new line of beverages. The exact name of the game this season will be the Snoop Dogg Arizona Bowl Presented by Gin & Juice by Dre and Snoop.
And you thought the Poulan Weed-Eater Independence Bowl was a whacker. Here are a few more. (Poulan Weed-Eater Independence Bowl | Top 10 Ridiculous College Bowl Names | TIME.com)
Snoop is actually making a little history here. It’s the first time an alcoholic beverage is the sponsor of an actual NCAA-sponsored bowl game.
And here’s what you’ve been waiting for in a story like this: a quote from Snoop, released Monday.
“College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal and super conferences, so it’s time that we get back to the roots of college football,” Snoop Dogg said in announcing the partnership on social media. “When it was focused on the colleges, the players, the competition, the community, the fan experience and the pageantry. … So it’s only fitting that I step up and get this thing right.”
Snoop, whose real name is Calvin Broadus, has had public ties in the media to football, from being shown on the sidelines of Southern Cal football games during the Pete Carroll-coached Trojans days to his videos. More recently, his son, Cordell Broadus, was a college football player at rival UCLA.
